Marketing Specialist

Bing's Nomiya Japanese Cuisine

Mackay, Mackay, and Coalfields, QLD

Marketing Communications (Marketing and Communications)

Full-time

$80,000–$90,000 per year

Job Title: Marketing specialist

Report to: Director

Location: 147 Victoria St, Mackay, QLD 4740

Type: Full-Time

About Us: Bing’s Nomiya is a locally owned Japanese restaurant that has proudly served the Mackay community for over 10 years. We’re passionate about delivering top-quality dining experiences and are a local favorite known for authentic flavors, creative dishes, and warm hospitality.

Job Overview:

As the marketing specialist at Bing's Nomiya, you will drive the restaurant's growth through strategic marketing initiatives that highlight our premium wagyu dining experience. You'll leverage data-driven insights to develop campaigns, manage our digital presence, and position Bing's as Mackay's premier destination for authentic

Japanese-Australian Wagyu Cuisine.

Key Responsibilities:

Conduct competitor analysis of local dining establishments to identify market trends and opportunities;

Analyse customer feedback and sales data to evaluate campaign effectiveness;

Research consumer preferences to inform menu development and pricing strategies

Develop and implement integrated marketing campaigns across multiple channels;

Create compelling promotional materials highlighting the restaurant's wagyu specialties

Prepare advertising schedules and manage promotional budgets

Manage all digital platforms, including website and social media

(Instagram/Facebook/TikTok), and Google My Business;

Develop engaging content that communicates the brand's premium wagyu positioning

Monitor and respond to online reviews to maintain brand reputation

Coordinate special dining events and collaborations with local businesses

Oversee photography and videography of menu items for marketing use

Manage relationships with food influencers and local media

Skills and Qualifications:

Bachelor’s degree in marketing, business, or a related field.

Minimum of 3 years of experience in marketing.

Strong knowledge of market research techniques, digital marketing strategies, and branding.

Proficiency in social media management, Google Analytics, and marketing automation tools.

Excellent communication and stakeholder engagement skills.

Ability to work independently and collaboratively in a fast-paced environment.

Be willing to move to a regional area.

Salary and Benefits: Salary Range: $80,000 to $90,000, depending on experience and qualifications.

If you have a passion for fashion, an eye for quality, and a strong commercial mindset, we want to hear from you!

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Send your resume and a cover letter to Bingsnomiya@gmail.com