General Manager Sales

Adaptive Resourcing

Stirling, Perth WA

Management (Sales)

Full time

Add expected salary to your profile for insights

We provide products and solutions, made for everyone, used every day.

Stealth Group Holdings Ltd is a diversified multi-channel distribution company operating as a wholesaler, distributor, and retailer, supplying products and solutions to businesses, trade professionals, and retail consumers across Australia.

The Group operates through two distinct divisions – Industrial & Hardware Distribution and Consumer Products – supported by an omnichannel model that spans wholesale, company-owned branches and stores, reseller and member networks, retail and trade partnerships, design and manufacturing, hire services, onsite solutions, store-instore formats, e-commerce, and online marketplaces.

These channels are underpinned by a large integrated national infrastructure, store network, sales force, customer contact centres, and integrated logistics and operations

infrastructure.

The opportunity

You will be responsible for the sales strategy and the leadership of sales activity across three businesses: Heatleys and C&L Tool Centre (retail direct to businesses and individuals), and Force Technology (a wholesaler selling through national retailers like JB Hi-Fi and Coles).

In this cross-functional role, you will collaborate with the Divisional GMs to execute sales strategies that meet corporate targets. and translate this into team budgets.

To execute strategies you will define guiding principles, coach teams, lead from the front with major accounts, and monitor performance.  You will take ownership of the CRM, leverage PowerBI and be across the numbers.

You

You bring experience in B2B and B2C sales leadership and the following capabilities:

Strategic Thinker

Can translate business goals into a clear, actionable sales strategy.

Uses data and market insight to prioritise sectors, accounts, and sales motions.

Balances short-term revenue targets with long-term pipeline and customer health.

Leads from the Front

Willing to be in the field: attending meetings, building relationships, and demonstrating best-practice selling.

Consistently models the behaviours expected of reps & BDMs.

Can personally win and retain key accounts.

Excellent Coach & Talent Developer

Gives clear, structured coaching that lifts capability—not just performance pressure.

Skilled at pipeline reviews, deal coaching, and holding reps accountable to process.

Builds a culture of continuous improvement and resilience.

Collaborative Leader (Peers & Cross-Functional)

Works effectively with marketing, operations, finance, and product to align goals.

Uses influence rather than authority to move the wider business.

Can manage differing agendas and still drive consensus and action.

Commercially Sharp

Understands margin, pricing, forecasting, and resource allocation.

Makes decisions that ensure sustainable profitability.

Can identify market opportunities, risks, and unmet customer demand.

Systems-Driven & Process-Oriented

Ensures CRM discipline, pipeline hygiene, and accurate forecasting.

Builds repeatable playbooks and sales rhythms (1:1s, team meetings, reviews).

Comfortable using tools and dashboards to guide decisions and track performance.

High Accountability & Ownership

Sets clear expectations and holds themselves and the team to them.

Transparent about performance, issues, and results.

Drives urgency and momentum across the team.

Resilient & Adaptable

Handles changing market conditions and business priorities without losing direction.

Makes quality decisions under pressure.

Able to pivot strategy when needed.

This is a significant role with a growing business.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

We encourage you to apply online or call Graham Nutt at Adaptive Resourcing for a confidential conversation on 0405355905