Media Manager

Department of Health - Queensland

Rockhampton, Rockhampton and Capricorn Coast QLD

Marketing Communications (Marketing and Communications)

Government - State (Government and Defence)

Full time

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Are you looking for a rewarding role where media relations are at the forefront? Step into a senior, strategic and highly influential Media Manager position leading public health communications. In this fast-paced, high-scrutiny environment, you will craft clear, compelling messaging that builds trust and confidence within the community.

Bringing expertise in digital campaigns, crisis communication and stakeholder engagement, you will identify timely media opportunities while carefully balancing visibility with risk. You will play a pivotal role in shaping public perception, managing key media relationships, and proactively protecting and enhancing the health service’s reputation across both traditional and digital channels.

About us:

The Central Queensland Health Communication and Engagement team shapes how the health service communicates and maintains confidence. The team applies sound judgement to complex issues, priorities and change, helping staff, communities and stakeholders understand what is happening, why it matters and how it affects them.

Guided by a strong service mindset, clear and honest communication underpins the work, supporting transparency and protecting the reputation of the health service. High expectations are balanced with shared purpose and accountability, creating a culture where people are supported to grow, encouraged to speak up and trusted to lead in the best interests of the health service and community.

About the role:

Deliver proactive media and communication strategies that support organisational priorities, improve public understanding and reinforce community confidence in health services.

Identify and develop high-value stories into coordinated content across media, digital, social and owned channels, ensuring clarity, accuracy and consistency of messaging.

Support timely and effective media liaison, including preparing media responses, key messages, briefing notes and QandAs, and assisting executives and clinical spokespeople with interview and announcement preparation.

Coordinate the preparation and distribution of strategic communication materials, including key messages, talking points, briefs and updates, for internal stakeholders, Ministerial and Departmental audiences, and partner organisations.

About you:

Candidates must demonstrate proven experience in media, public relations, strategic communication or similar roles.

While not mandatory, a relevant qualification in Communication, Journalism, Public Relations or other related field would be well regarded.

Demonstrated ability to produce clear, accurate and audience-appropriate media, digital and internal communication materials within required timeframes.

What we offer:

Total remuneration value of up to 12,731 p.m. is comprised of:

An hourly rate between 63.04 - 67.53 p.h.

12.75% employer superannuation contribution

17.5% leave loading

Additional Benefits:

Ongoing Professional Development and Education Opportunities

Flexible Work-Life Balance and Variety

Generous Salary Sacrificing Options

Paid Parental Leave

Employee Assistance Program (EAP)

Discounted Private Health Insurance

Fitness Passport

How to apply:

To apply, please submit the following:

Your current CV or resume, including referees.

A cover letter (1-2 pages) addressing how your experience, skills and values align with the key responsibilities and expectations outlined in the Role Description.

Any additional forms / evidence as attached or listed on the Role Description.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Contact Recruitment.CentralQueensland@health.qld.gov.au