Marketing Manager (AI-Driven), Property Developer

Redpath Partners Pty Ltd

Melbourne VIC

Marketing Communications (Marketing and Communications)

Full time

Up to 150K to 180K + Super | Based on Exp.

Redpath Partners have exclusively partnered with a privately owned Property Group with an impressive portfolio of projects. You will be joining a developer with decades of delivery experience and own the marketing program for a project of genuine scale and prestige.

The best person for this role is already thinking about execution before the strategy meeting is over. You'll be hands-on, fast-moving, and central to this key project while staying across emerging tools, platforms and industry practice to including AI. We’re seeking someone who is using AI to work smarter, move faster, and produce better outcomes.

You will report directly into the Managing Director. Therefore, this position can be senior Manager or Head-of level, depending on the individual.

Perks and Benefits:

Bring fresh, innovative ways of working to life in a private business, making a real impact

Work on an incredible premium residential project

Join a collaborative team that enjoy working inoffice (ad hoc flex on offer as needed)

Health and Wellbeing – access to health classes, gym included, sleeping pods and massages

Valuesdriven initiatives and recognition

Professional development courses, industry skills training opportunities

Prime location in Melbourne near public transport

The Role:

Reporting to senior leadership, you will drive the full marketing lifecycle for a premium residential project to from pre-launch brand development through to sales campaign execution and close-out.

Strategic Marketing

Develop and own the project marketing strategy, aligned to sales targets and the project business plan

Lead integrated campaign delivery across all channels — ensuring brand consistency and premium quality at every touchpoint

Manage agency relationships (creative, digital, PR, media) and hold partners to a high standard

Drive goto-market planning from initial positioning through launch and on-market phases

AI and Digital Marketing

Champion the active use of AI tools across content creation, campaign optimisation, customer experience and workflow efficiency

Manage digital channels including project website, social media, CRM and marketing automation

Use data and analytics to drive decisions, report on performance and refine strategy in real time

Bring a genuine curiosity for emerging marketing technology and a track record of putting it to work

Stakeholder and Project Management

Work closely with sales, development and project management teams to ensure marketing activity is aligned with project milestones

Act as the central point of coordination between internal stakeholders and external agencies

Manage the project marketing budget with commercial rigour and clear ROI accountability

Produce regular reporting that tells the story of what's working and where to push harder

About You:

Solid project marketing experience within property development (apartments preferred, open to mixeduse and alternative asset types)

Proven end to-end campaign management across a residential project, from positioning and launch through to close-out

Handson use of AI tools for content creation, copywriting, image generation and campaign ideation (e.g. ChatGPT, Claude, Midjourney, Canva AI or equivalent)

Familiarity with AIpowered analytics, personalisation and automation across digital and email marketing

The editorial eye to critically evaluate AIgenerated outputs to knowing when to push further and when to pull back

Awareness of ethical considerations and best practices around AI use in marketing

Strong understanding of the Melbourne residential market and what drives buyer behaviour

Confident communicator with the presence to manage senior stakeholders and keep multiple workstreams moving

Commercial acumen across budget management and ROI reporting

How to Apply:

Redpath Partners is the exclusive recruitment partner for this opportunity for a confidential discussion or if your resume is not up-to-date.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

apply with your CV to Olivia Ashworth at olivia@redpathpartners.com Contact Olivia at 0401915306