VP, Marketing
We’re looking for a growth hacker and experienced marketer to provide leadership for our marketing team. The VP of Marketing will be responsible for leading a team focused on ramping up our acquisition channels which include Direct Mail, Online (SEO, SEM, Social), PR, Partnerships and Local. The ideal candidate will have a deep understanding of how to acquire SMBs, working with marketing automation platforms, analytics, data, vendor management, project management and the growth hacking funnel.
Responsibilities: Lead and grow a marketing team focused on acquisition, engagement and retention strategies, Build out our Point of Sale support materials for our merchant Partners, Manage all vendors including agencies and printers, Develop and improve upon existing reports, Build out tactics and campaigns related to acquiring merchants through Direct (Direct Mail, Print Ads, etc..), Online (SEO, SEM, Social), PR, Partnerships and Local Marketing, Ensure appropriate metrics are in place to measure the success of marketing initiatives, Adjust marketing strategies accordingly to meet changing market and competition conditions, Establish and develop strong working relationships with relevant stakeholders, business partners and industry influencers, Accountable for company marketing budget and evaluation, and hitting customer acquisition targets, Develop and maintain a strong brand experience across multiple stakeholder groups and through multiple online and offline product experiences
Qualifications: 5+ years of extensive marketing experience, Experience working with marketing automation platforms such as Pardot, Omniture, Hubspot, etc.
 Deep understanding of B2B cross-channel marketing, specifically which content is best suited to different marketing efforts, Experience designing products and experiences for a retail environment
 Experience with local retail marketing engagement (see UBER and Lululemon), Solid understanding of traditional marketing: print, sales support, direct mail, Advanced knowledge of internet marketing (SEO, SEM, display/banner advertising) and digital marketing, Proven ability to manage budget to revenue and spend targets; ability to manage a variety of efforts with a scrappy approach to doing more with less; strong solutions-orientation, Knowledge and understanding of the financial services and payments industries (not required but a plus), Demonstrated experience in research and evaluation methodologies to ensure marketing and communications return on investment
Compensation & Benefits: Salary based on experience, Performance based bonus plan, Staff Stock Option Plan, Group Benefits Plan, Subsidized gym and fitness program, We thank all applicants for their interest but will only contact candidates selected to advance in the hiring process.
Company: FinanceIt
Location: Toronto, Ontario, Canada

Contact: jane@financeit.ca