Coordinator, Marketing and PR, Organization: Fergus McCaffrey, Location: New York , NY, Country: United States, Sector: Gallery, Position Level: Experienced (Non-Manager), Education Requirement: 4-Year Degree, Position Type: Full Time Permanent

Description: Founded in 2006, Fergus McCaffrey is internationally recognized for its groundbreaking role in promoting the work of post-war Japanese artists, as well as a quality roster of select contemporary European and American artists. This position is based at Fergus McCaffrey in Chelsea, New York City.

Essential Duties: Provide support and assistance to the Marketing Director with the execution of marketing plans, strategies, and programs.

• Remain focused on the goals and objectives outlined in the overall annual integrated marketing communications plan.

• Implement various projects within designated timelines using marketing resources available that include online marketing, content marketing, media outreach, partnerships, promotions and events.

• Report on completed, current and upcoming project implementation (progress, successes/failures, and optimization efforts as assigned by Director).

• Maintain ongoing day-to-day, weekly and monthly marketing operations including presentations, newsletters, social media, website updates, database updates, analytics, edit images to better fit the galleries visual strategy etc.

• Work with the Marketing Director, creative designer, web designer, artists and estates team and sales team to develop relevant and accurate content and coordinate the production of marketing materials.

Primary Responsibilities Fall Into The Following Categories: Support the development and maintenance of Sales marketing materials, including one sheets, presentations, e-newsletters and mailers.

• Work alongside Graphic Designer in creating and updating marketing collateral material as needed.

• Foster strong working relationships with other departments and effectively communicate marketing strategy and initiatives across the company. Must be able to work with all parties to ensure projects are completed efficiently.

• Ensure distribution of press materials to media; track and maintains media coverage; and, help qualify and fulfill media requests, which can include tours, basic film shoots, facilitation of interviews, etc.

• Maintain and organize press library of clippings, video and other press material.

• Monitor, measure and report the effectiveness of marketing initiatives - and then efficiently optimize these activations.

• Enter into vendor contracts and maintain existing relationships.

• Maintain and organize media contact database.

• Generate a weekly email regarding recent print articles, blogs, and online news about every gallery artist.

• After a shadowing period, the Marketing and PR Coordinator facilitates photo shoots, interviews, film shoots and radio remotes.

• Act as liaison in a collaborative PR effort with outside PR Agencies (when applicable).

• Coordinate lunches with artists and journalists.

• Target stories for specific platforms and blogs.

• Coordinate and update the gallery’s online presence

• Ensure eBlasts are targeted and distributed on time.

• Change artist content based on web analytics.

• Continually update content on the web site in a timely way.

• Ensure Search Engine Optimization and track web analytics on a monthly basis.

• Update Social Media channels based on Marketing Communication plan.

• Perform all other job related duties as requested.

Required: Minimum of 1-2 years experience in the marketing, advertising and/or media industry

• Strong presentation skills and creative writing ability

• Bachelor Degree

• Highly organized, detail-oriented with strong project management skills

• Advanced proficiency in Microsoft PowerPoint, Excel, and Word

• Experience with Adobe Photoshop, Illustrator, and in Design

• Creative self-starter/resourceful

• Ability to work in a fast paced environment

• Consistency and reliability

Please send your resume and cover letter to: Alexandra@fergusmccaffrey.com