Advertising Sales Executive
Remuneration: Basic salary
Location: Cape Town, CBD
Job level: Mid
Own transport required: Yes
Job policy: Employment Equity position
Type: Permanent
Job description
The ideal candidate is a self-starter and team player who has the ability to work productively in a competitive environment and who has excellent sales skills. The successful candidate must have good communication and interpersonal skills and have the ability to think outside the box. This position reports to the advertising manager.
Areas of core competence:
• Securing agency meetings
• Securing client meetings
• Researching clients and fact finding
• Benefit selling
• Selling against the competition
• Product knowledge
• Market knowledge
• Negotiation
• Presentation
• Closing
• Production knowledge
Day to day responsibilities:
•Liaising telephonically with direct clients and agencies (as allocated)
•Setting up meetings with clients and media planners to present both your product and Mikateko Media
•Managing your database of clients
•Weekly status reports by Friday midday, to the advertising manager, detailing previous week's client activity and possible advertising as well as outlining the upcoming week's schedule
•Liaising any advertising sales to traffic with the correct net revenues.
•Sending the relevant internal booking forms, where above-the-line advertising is booked
•Sending Mikateko Media order forms for client signature where advertorials are booked. In the instance of a client doing business with Mikateko Media for the first time, credit application forms must be sent to client, completed and returned to head office to open an account
•Filing of all necessary documentation, both internal and regarding your client patch, for easy reference
•Chasing CIs and ensuring all clients are aware of material deadlines, and where necessary, ensuring material is delivered to Mikateko Media timeously
•Feedback in internal sales meetings on industry intelligence and your business patch
•Analysis and in-depth knowledge of competitor products
•Comprehensive and thorough leads, chasing of adverts/advertorials in competitor brands
•Liaising with your team members in other areas to maintain information flow on your product, the company and the industry
•Accurate forecasting on your business patch
•Weekly feedback for project meetings
•Attending a post-mortem analysis when necessary.
•Attending and participating in departmental sales meetings
•Ensuring that all internal administration is fully up to date and accurate (expenses, etc.)
•Attending functions on behalf of Mikateko Media
•You are responsible for putting together (alongside marketing, advertising manager) the presentation of your title's sales story
•Write and revise where necessary the titles sales information
•Initiate ideas for new research and sales tools to be discussed with marketing and agreed with the advertising manager.
Duties pertaining to advertorials include:
•Working with creative advertorial themes and coming up with ideas and proposals for clients
•Briefing production team on concepts for photography and copy
•Chasing layouts
•Final approval on page layouts from clients
After-sales service includes:
•Ensuring all information generated for sales is available at the office in the event of your absence or leaving
•Sending voucher copies to clients and potential advertisers
•Maintaining good relationships with all clients and agencies through service, product and industry information and relevant, targeted entertainment
Requirements
Essential skills:
• Articulate and dynamic
• Highly organised
• Ability to think laterally
• Proficiency in MS Word, Excel, PowerPoint

Contact details: Camillah West, New Media Publishing Email jobs@newmediapub.co.za