Marketing Assistant
Remuneration: Negotiable depending on experience
Location: Cape Town, Observatory
Education level: Degree Job level: Junior Type: Permanent
Job description
The purpose of this role is to contribute to the creative development of marketing strategies; plan and implement marketing communication campaigns; execute day-to-day marketing activities; initiate marketing website and social media content; communicate with and convert potential UCT Board Course candidates, and support the team with any project-related responsibilities when required.
Company description
GetSmarter is a premier online education company that partners with prestigious universities and leading organisations to offer a variety of online courses and education solutions.
Key responsibilities
    Take responsibility for the project management of marketing requirements for the UCT Board Course.
    Collaborate with the project team to develop marketing strategies.
    Develop, communicate and execute marketing plans specific to the UCT Board Course target audience.
    Generate leads and conversions through email and telephonic communication with potential Candidates.
    Grow the database of potential candidates by driving traffic to the marketing website.
    Manage social media initiatives and Google AdWords and online media advertising campaigns.
    Ensure the marketing website is up to date and functional at all times.
    Generate audience-specific content for the UCT Board Course blog.
    Establish professional relationships and manage marketing arrangements with third parties and relevant internal departments.
    Measure, analyse and report on the performance of marketing activities in order to optimise results and increase exposure.
    Assist the project manager and fellow team members with ad hoc tasks.
    Track marketing budget by means of weekly and monthly reports.
Requirements
    A degree or diploma in marketing, advertising or public relations is preferred.
    Minimum two years\' experience in a marketing, advertising or public relations
    position.
    Excellent verbal and written communication skills.
    Computer literacy, including competence in using Microsoft Office.
    Ability to multitask and manage priorities.
    Effective time management and project management skills.
    Attention to detail.
Job specific competencies
    Team leadership.
    Functional expertise.
    Dedication to quality and service.
    Interpersonal skills.
    Entrepreneurial spirit and focus on profitable growth.
    Teamwork and partnership.
    Problem-solving and getting results.
    Self-­management.
Please indicate your salary expectations in your cover letter.
Start date: As soon as possible
Close of applications: 23 May 2014
Please note that CVs without cover letters or ones that do not meet the minimum requirements will not be considered. If you do not hear anything back within two weeks after applying for this position, please consider your application unsuccessful.
No agencies
Contact details Kim Kay, GetSmarter

hr@getsmarter.co.za