Manager, Marketing. VicRoads RLS. Melbourne VIC. Management (Marketing & Communications). Contract/Temp, Full time. Add expected salary to your profile for insights.

About the Role: Full time – Fixed Term (Until 10/02/26). Reporting to the Senior Marketing Manager, the Marketing Manager will be responsible for developing and implementing marketing approaches that positively change key safety behaviours on the transport network. Leading a small team and aligning with the broader DTP marketing team, the role must identify audiences and market segments to develop behaviour change and other marketing strategies to ensure effective customer understanding and safety behaviours on the transport network. To access the position description, please click link here.

Position Outcomes: Lead effectively, including guidance and support for team members. Campaigns and initiatives that change customer and community behaviour and attitudes are developed, impliment and measured. Day-to-day operations and overarching planning and governance are managed to ensure opportunities are proactively identified to promote key messages, programs and initiatives. Concepts and ideas to improve transport customer experience are developed in partnership with project teams, other branches within DTP and Transport Operators.

Ensure successful business relationships are achieved with internal and external stakeholders across the life cycle of marketing projects.

KEY SELECTION CRITERIA: The ideal candidate for the Marketing Manager position will be an accomplished leader who thrives in collaborative environments, actively guiding others to create a culture of knowledge-sharing and overcoming barriers to ensure successful teamwork. They will demonstrate exceptional flexibility and adaptability, quickly adjusting systems and processes to meet changing priorities and situations. With a strong focus on project delivery, the candidate will effectively translate strategies into actionable programs, defining clear governance structures to manage risks and maximize the likelihood of success. Additionally, they will excel in influencing and persuading stakeholders, building behind-the-scenes support to secure buy-in and ownership, and leveraging indirect influence to achieve outcomes. The ideal candidate will also be skilled in team management, aligning work activities with operational plans and organizational goals, while effectively allocating tasks and role modeling leadership within their team.

QUALIFICATIONS AND EXPERIENCE: Mandatory. An appropriate tertiary qualification or equivalent experience in marketing, communications or similar discipline. Strong stakeholder relationship skills

Desirable: Experience in safety messaging and behaviour change marketing. Experience leading a small team.

What we offer Meaningful work making Victorian communities more accessible and liveable. Professional growth and development opportunities across the department and the wider Victorian Public Services. A hybrid working model focused on collaboration and teamwork. Optimal work-life balance initiatives including flexible working arrangements. Opportunity to work across multiple urban and suburban hubs. We prioritise the development of a safe and inclusive culture

Culture Value: We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

How to Apply Non-DTP Employees (Including VPS outside of DTP). Create an account by clicking the ‘Apply’ button and follow the prompts. For help, click here for Quick Reference Guide. Applications close at 11:59PM on Wednesday 16 April 2025.

Please include a resume and cover letter. All applications must be submitted through the online portal. We’re unable to consider email or manual applications.

Preferred applicants will need to complete a police check and other pre-employment checks. Your information will be treated confidentially.

If you require additional adjustments across the recruitment process or accessible formats of this ad, please contact us by phone or email.

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For more information, contact Sally McInnes, Senior Manager, Marketing via sally.mcinnes@transport.vic.gov.au