Social Campaign Advisor

The University Of Melbourne

Parkville, Melbourne, VIC

Marketing Communications (Marketing and Communications)

Other (Education and Training)

Full time

UOM7: $106,432–$115,211 p.a. plus 17% super

Job no.: 0065272

Location: Parkville

Role type: Full-time; Fixed-term for 12 months

Department: Advancement, Communications and Marketing

Salary: UOM7-$106,432-$115,211 p.a. plus 17% super

Drive successful paid social media campaigns for international markets

Work in a supportive team

Brilliant benefits and a flexible hybrid work environment!  

About the Role

As a social campaign advisor, you will collaborate with diverse internal teams to drive successful paid social media performance campaigns in support of the university’s global reputation, student recruitment, advocacy, research impact, and engagement objectives.

Your responsibilities will include the precise execution and management of campaigns aimed at boosting awareness, acquisition, and conversion among targeted international audiences. This involves media planning, trafficking, quality assurance, reporting, optimization, budget oversight, and analyzing trends and insights.

To excel in this role, you’ll need comprehensive expertise in platforms like Meta (Facebook, Instagram, WhatsApp), TikTok, LinkedIn, and YouTube, with a proven ability to execute both native and paid social media campaigns effectively.

Your responsibilities will include

Set-up and delivery of paid social campaigns across Meta (Facebook, Instagram, WhatsApp), LinkedIn, TikTok, YouTube and other channels as required

Provide support and expert advice to University staff (Academic Divisions, professional staff and academic staff) in paid social media strategy, operations and reporting

Execute paid social media strategies and robust reporting to measure the effectiveness of the University's marketing initiatives

Contribute to trends and insights, develop test and learn programs and optimisation recommendations, contributing to continuous improvement of digital channels

Who we are looking for

We’re looking for an experienced social campaign advisor with strong experience in paid social media, specifically engaging international markets. You will have the expertise to manage stakeholders effectively, provide strategic support, and foster strong working relationships. Professionalism and responsiveness are essential in this role.

You may come from a media or social media agency background, with proven expertise in managing and executing paid social media campaigns, including budget management.

You will also have

Demonstrated extensive experience in paid social media campaigns, content development and execution strategies, with a focus on international markets

Demonstrated successful delivery of social media initiatives within a large and complex organisation

Marketing experience in a similar role within a large, complex environment, leading paid social media campaigns to effectively engage international audiences and drive results

Considerable experience in complex decision making requiring high levels of expertise and judgement

For further information regarding responsibilities and requirements, please refer to the attached PD.

This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the university. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Your new team—Advancement, Communications and Marketing 

This position is within the Communications and Marketing team under the Advancement, Communications, and Marketing function of the University, led by the Vice President (Advancement, Communications, and Marketing). Advancement works with colleagues across the university and its affiliates to facilitate mutually beneficial relationships between the university and its alumni, friends, and benefactors.

Communications and Marketing formulates and leads strategies in support of the University of Melbourne’s overarching strategic plan, Advancing Melbourne. It fosters a culture of best practice and collaboration across the university’s marketing functions and uses marketing insights to inform decision-making across the university.

Please ensure that you apply through the Apply Now button at the bottom of this advertisement. However, if you have any questions regarding the recruitment process,

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Feel free to contact Ivanka Yan via email at hr-careers@unimelb.edu.au