Marketing Specialist - Digital Campaigns

Southern Metropolitan Cemeteries Trust

Dandenong, Melbourne, VIC

Marketing Communications (Marketing and Communications)

Part time

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About Us:

We create extraordinary experiences. We create memories; we take care of our shared heritage. This means careers where we have to innovate and always push for better and where your perspective is always valued. This is a world where we bring together our love for the natural environment and our care for one another to make a real difference. This is a world where you'll discover something new every day.

Join our Support Services Team and help drive our evolution as an innovative, modern sector leader. In a business with a $60 million revenue and an employee engagement score of 87%, you'll bring commercial knowledge to an essential, community-focused, purpose-driven organization that is driven by values.

The Role:

This part-time, newly defined role will see you drive the planning, execution, and optimization of our social media and digital campaigns. As a subject matter expert, you'll deliver best-in-class strategies and content across platforms, supporting engagement, lead generation, and campaign alignment. Your hands-on approach will support integrated marketing efforts that help us better connect with our communities and customers.

Key responsibilities include

Act as the organisation's trusted expert in social media content and paid advertising strategy

Deliver organic and paid social media campaigns that align with the overarching content strategy

Develop and implement a consistent, responsive approach to community management

Manage all stages of social content creation, from concept to publishing and performance reporting

Collaborate with internal stakeholders to ensure digital activities support broader marketing and organisational goals

Report on social channel performance, offering optimisation insights and recommendations

Lead and prioritise social tasks as a project manager, ensuring timely delivery of outcomes

Support the broader marketing remit outside of social media as required

Your Profile:

You are a skilled digital marketer with hands-on expertise in content development, campaign optimization, and stakeholder engagement. Known for your creativity, collaboration, and strategic thinking, you're comfortable managing multiple channels and projects.

You will bring:

3+ years' experience in a similar digital or campaign marketing role

Demonstrated subject matter expertise in social media content, advertising and performance

Strong writing, editing and proofing skills for content and campaign execution

Proven ability to manage projects and collaborate cross-functionally

Experience reporting on campaign effectiveness and providing actionable insights

Strong stakeholder engagement and communication skills

A proactive, agile mindset with a 'can-do' approach to problem-solving

Passion for working in a values-driven organisation making a difference in the community

What's on Offer:

We offer a fulfilling career with exceptional personal and professional growth opportunities, along with a comprehensive range of benefits:

Access to leadership and development programs to foster professional growth and advancement.

Employee health, wellbeing, and assistance programs, including complimentary onsite physio services.

Flexible working arrangements.

Immediate access to unpaid parental leave and a short waiting period of only three months for paid parental leave, applicable to both full-time and part-time employees.

The opportunity to purchase additional annual leave.

Discounts are available at our employee café and onsite florists.

SMCT is an equal opportunity employer, a Diversity Council Australia member, and is proudly endorsed by WORK180 in our ongoing commitment to raising workplace standards for all.

We care for our colleagues and the community we serve. To protect one another, it is a requirement that all successful candidates complete background checks.

If you have any access requirements that restrict you from fully participating in our recruitment process, so that we can discuss necessary adjustments.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Contact recruitment@smct.org.au