Marketing Specialist
Future Careers Insights Pty Ltd
Holgate, Gosford and Central Coast NSW (Hybrid)
Marketing Communications (Marketing and Communications)
Full time
85,000 per year
Marketing Specialist
Future Careers Insights Pty Ltd (trading as National Institute of Education — NIE)
Central Coast, NSW (Gosford region) , Hybrid — 3 days in office, 2 days remote
85,000 per year + superannuation
Full-time, Permanent
About Us
Future Careers Insights offers its services by The National Institute of Education (NIE) brand name. NIE has been Australia's leading provider of UCAT preparation, medical interview training, and career experience programs since 1999. We help aspiring medical and dental students gain admission to competitive university programs through expert-led courses, workshops, and immersive programs delivered across Australia — from Sydney and Melbourne to Perth, Brisbane, Adelaide, and regional centres.
Our portfolio includes over 100 course products and programs spanning UCAT preparation, medical and dental interview coaching, GAMSAT training, psychometric test preparation, and our flagship Future Doctors Australia career experience program. We also publish educational resources through our online bookshop and deliver academic insights programs in partnership with leading universities.
We are a small, high-performing team operating from an office on the Central Coast, NSW. Our business model relies on a lean core team supported by a national network of specialist tutors, medical professionals, and external contractors. We are entering an exciting growth phase and are looking for a marketing professional who can take ownership of our entire marketing function and drive our expansion into new markets and channels.
About the Role
This is a senior, hands-on marketing role for an experienced professional who thrives on autonomy and ownership. You will be the sole dedicated marketing resource in the business, supported by external service providers, and responsible for the complete marketing function — from strategic planning and market research through to campaign execution, content creation, design production, and performance reporting. You will report directly to the company directors and have full ownership of the marketing strategy, budget, and output.
This is a long-term position. We are looking for a candidate interested in long-term development with the business. Our team values stability and continuity — we invest significantly in onboarding and integrating new team members into our workflows, and we are looking for a marketing professional who wants to grow with the company over time.
The role is based at our office on the Central Coast (Gosford region), with a hybrid arrangement of 3 days in the office and 2 days working remotely. Some travel to Sydney and other Australian cities will be required for events, workshops, and program delivery coordination throughout the year.
The role requires someone who can move seamlessly between high-level strategic thinking and detailed hands-on execution. On any given day, you might be analysing enrolment data to identify growth opportunities, designing a brochure for an upcoming workshop series, negotiating advertising placements with media partners, updating website content, producing social media campaigns, or coordinating logistics for a multi-city event program. This is not a role for someone who prefers to specialise in one area of marketing — we need a versatile, resourceful professional who can do it all.
Key Responsibilities
Marketing Strategy and Planning
Develop and execute comprehensive annual marketing plans aligned with business objectives and seasonal program cycles (UCAT testing periods, school holidays, university application deadlines)
Conduct market research and competitive analysis to identify opportunities for growth, new audience segments, and emerging trends in the education and test preparation sector
Prepare detailed marketing budgets, forecasts, and ROI analyses for all campaigns and initiatives
Present strategic recommendations to company directors with supporting data and market intelligence
Digital Marketing and Website Management
Manage and update the company's websites, ensuring all content is current, optimised for search engines, and aligned with brand standards
Plan and execute integrated digital marketing campaigns across owned, earned, and paid channels — including search advertising, social media advertising, SEO/SEM, and display advertising
Manage email marketing campaigns, including list segmentation, automated sequences, newsletter production, and performance tracking
Monitor and report on website analytics, campaign performance, and conversion metrics using Google Analytics and platform-native tools
Content Creation and Design
Design and produce marketing collateral including program brochures, course catalogues, flyers, presentation decks, social media graphics, and promotional materials
Create, schedule, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X), maintaining a consistent brand voice and visual identity
Produce and edit video content for YouTube and social media channels, including course previews, testimonials, and promotional clips — using both in-house capabilities and external videographers
Write compelling marketing copy for websites, advertisements, email campaigns, landing pages, and print materials
Advertising and Media
Research, negotiate, and manage advertising placements across digital and traditional media channels, including education portals, school newsletters, community publications, and online platforms
Create and manage paid advertising campaigns, including audience targeting, A/B testing, bid management, and budget optimisation
Track advertising spend and performance across all channels, providing regular reports with recommendations for optimisation
Events and Program Promotion
Coordinate marketing and logistics support for the company's nationwide program delivery, including multi-city workshop tours and career experience programs delivered across multiple Australian states
Develop and execute promotional campaigns for individual events, including pre-event marketing, registration management, on-site materials, and post-event follow-up
Build and maintain relationships with schools, career advisors, education agents, and other referral partners across Australia
Systems, Tools, and Reporting
Manage and maintain the company's CRM and operational systems to track leads, enrolments, customer interactions, and marketing pipeline
Coordinate scheduling and booking systems for consultations, webinars, and program registrations
Prepare monthly marketing performance reports with clear KPIs, insights, and actionable recommendations
Manage relationships with external contractors and service providers (web developers, graphic designers, videographers, printers) to deliver projects on time and within budget
About You
To be successful in this role, you will need to demonstrate the following:
Australian work rights will be assessed on a case-by-case basis during the selection process.
Essential Requirements:
A bachelor's degree in Marketing, Business, Communications, or a related field
A minimum of 5 years of experience in marketing roles, with a strong track record of developing and executing marketing strategies independently
Demonstrated experience in end-to-end brand management, including building or repositioning brands and maintaining consistent brand identity across all channels
Proven ability to design and produce professional marketing collateral (brochures, catalogues, flyers, presentations) using graphic design software
Specific graphic design software requirements will be confirmed during the interview process.
Strong digital marketing expertise across SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising
Hands-on experience managing websites built on content management systems, with the ability to update content, manage product listings, and implement basic technical changes
Experience creating and managing advertising campaigns, including media research, negotiation of advertising placements, and budget management across multiple channels
Proficiency with CRM or workflow management systems
Demonstrated ability to produce written and visual content for social media, YouTube, email newsletters, and websites
Proven ability to work autonomously as the sole or primary marketing professional in an organisation, managing the complete marketing function without direct supervision or a supporting team
Strong written and verbal communication skills in English
Proficiency in Microsoft Office and standard marketing and analytics tools
Willingness to work from our Central Coast office 3 days per week, with some domestic travel for events and programs
Highly Desirable:
Experience marketing professional services, educational programs, or high-consideration products/services to discerning audiences (not mass consumer/FMCG)
Experience coordinating and promoting multi-city events, workshops, or touring programs across different Australian states
Additional language capability is advantageous in supporting engagement with diverse student and parent communities
Familiarity with Joomla, ZenCart, or similar CMS and e-commerce platforms
Experience with CRM, workflow, and scheduling platforms such as Airtable, Calendly, or similar tools
Experience with email marketing platforms and marketing automation tools
Experience working with AI-powered productivity and content tools
Extensive experience (10+ years) in independently managing end-to-end marketing functions
Experience managing e-commerce platforms and online product catalogues
Experience building and managing referral partner networks (schools, career advisors, education agents)
Familiarity with the Australian higher education admissions landscape (UCAT, GAMSAT, medical interviews)
What We Offer
Competitive salary of 85,000 per year plus superannuation
Hybrid working arrangement — 3 days in our professional Central Coast office, 2 days working remotely
Opportunity to own and shape the entire marketing function of an established, growing education business
Direct collaboration with experienced company directors on business strategy
Professional development in the growing Australian education and test preparation sector
A dynamic, fast-paced environment with diverse marketing challenges across over 100 products and programs
A stable, long-term role in a company that values loyalty and invests in its team
Some domestic travel for events and programs across Australia
We encourage candidates to specifically address how their experience aligns with the key responsibilities outlined above.
Applications close: 19 April 2026.
NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.
Submit your resume and a cover letter addressing the essential and desirable selection criteria to enquiries@nie.edu.au