Digital Specialist

Rural Aid Ltd

Brisbane QLD

Digital and Search Marketing (Marketing and Communications)

Full time

Add expected salary to your profile for insights

Digital Strategy

Web Content

Social Media

About Rural Aid

Rural Aid is Australia’s leading charity supporting farmers, their families and rural communities. Across the country, we provide practical, timely and meaningful assistance through a team of passionate, committed professionals who understand the unique pressures of rural life.

Life on the land is shaped by ongoing challenges, droughts, fires, floods and the daily pressures of farming and rural life. We’re on farm and in communities, ready to support when it matters most, helping farmers and their families stay on the land, protect their livelihoods and remain connected to their communities.

Through disaster assistance, community development and mental health programs, Rural Aid works alongside supporters, partners and volunteers to deliver practical support that helps farmers, their families and rural communities become stronger, more connected and hopeful for the future.

Rural Aid's Vision is that farmers, their families and rural communities are strong, connected and supported when faced with disaster and adversity. Our Mission is to provide the right assistance at the right time to improve the lives of farmers, their families and rural communities. Rural Aid promises to ensure donors' money is used transparently to provide effective and timely assistance to those most in need.

Our Values

At Rural Aid our values guide our behaviours and are the foundation for how we do deliver services and support. We are:

Empathetic and compassionate (in everything we do and everyone we deal with);

Transparent and accountable (being open, honest and outcomes focused);

Supported and empowered (to achieve community and personal growth);

Ambitious and adaptable (in order to find solutions to new and diverse challenges); and

Commercially responsible (to ensure the long-term future of the charity).

Compliance with our Code of Conduct, WHandS policies and procedures and contributing to the promotion of a safe and healthy work environment are also paramount for us.

Are you passionate about using digital strategy, content and data to drive meaningful engagement and make a tangible impact on the lives of farmers and rural communities?

This is your chance to shape this newly created National role as your own. The Rural Aid team is headquartered in Brisbane, celebrating a decade of transformative work across Australia in 2025 and continues to grow. We are seeking a passionate and experienced Digital Specialist to lead the performance, optimisation and growth of our digital ecosystem. This role plays a critical part in connecting farmers, supporters, partners, volunteers and communities with Rural Aid's services, programs and impact.

Reporting to the Chief Growth Officer and working across the organisation, you'll develop and deliver integrated digital strategies, campaigns and content that drive awareness, engagement, farmer registrations, fundraising outcomes and organisational growth.

What you'll do

Lead Digital Strategy and Performance: Develop and deliver Rural Aid's digital strategy, driving awareness, engagement, farmer registrations, fundraising outcomes and organisational growth across multiple channels.

Deliver High-Impact Campaigns: Plan, execute and optimise integrated digital campaigns across paid, owned and earned media, ensuring strong performance and measurable results.

Manage Our Digital Ecosystem: Lead Rural Aid’s website content and performance, social media channels and digital platforms, creating engaging and user-focused experiences that connect audiences with our mission.

Create Compelling Content and Storytelling: Work with teams across the organisation to develop authentic, audience-focused content that showcases Rural Aid's services, programs and impact.

Drive Insights and Continuous Improvement: Use data, analytics and customer insights to measure performance, identify opportunities and continually improve engagement, conversion and digital outcomes. Budget accountability: Manage expenditure budgets making data-driven decisions and tracking performance.

Collaborate: Working alongside your Marketing and Growth colleagues on fundraising, media, brand awareness and national initiatives. Establish and maintain effective relationships with the broader Rural Aid team.

Ensure Compliance: Contribute to our team maintaining full adherence to relevant privacy, fundraising and charitable legislation including the FIA Code of Conduct.

What we're looking for Firstly to we hope you share our passion for farmers and rural communities to help deliver Rural Aid's vision: Farmers, their families and rural communities are strong, connected and supported when faced with disaster and adversity.

You'll be a strategic and hands-on digital specialist who combines creativity with strong analytical thinking. You enjoy using digital channels, content and data to create meaningful engagement and measurable outcomes.

Minimum 3-4 years’ experience in a Digital Specialist role (or similar) in a recognized NFP or corporate environment with a 'return-on-investment' focus

Demonstrated experience developing and implementing multi-channel digital strategies.

Strong knowledge of SEO, SEM and social media management.

Experience using Google Analytics 4, Google Tag Manager, Google Ads, Google Search Console and social media advertising platforms.

Experience managing website CMS platforms, with WordPress experience highly regarded.

Content creation and design skills, including experience with Canva, Adobe Creative Suite and video editing tools.

Impressive written and verbal communication skills and creativity to craft compelling and engaging digital campaigns to achieve organisational goals.

Demonstrated experience in managing projects and initiatives across multiple digital channels with a well-developed analytical, problem solving and data-driven decision-making skillset.

Excellent communication, stakeholder management and project coordination skills.

A team player who has a proactive, collaborative mindset with strong attention to detail and a commitment to continuous improvement.

Australian work rights are required for this position.

What we offer

A collaborative and supportive team culture situated in a comfortable and welcoming office environment, close to amenities, shopping facilities and public transport (Indooroopilly, Brisbane).

Flexible working options available, with an expectation however that our national support office will be your principle place of work.

Generous salary packaging benefits. As a registered Charity, our employees are eligible to access salary-sacrificing benefits to assist with personal financial commitments or utility bills etc.

Sound like you? We would love to hear from you!

To apply please forward an updated work-history with a brief cover note (perhaps single page max.) describing why you believe joining Rural Aid could be an ideal move not just for you, but also for our farmers, their families and regional communities.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Email applications to hr@ruralaid.org.au