Marketing Analytics and Measurement Lead

Sydney NSW

Market Research and Analysis (Marketing and Communications)

Full time

Who we are At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does with their money.

If that sounds like your kind of problem, this is the seat for you.

Role Overview

Finder is looking for a Marketing Analytics and Measurement Lead who can tell us what a member is actually worth, and turn that into better marketing decisions. You will own customer lifetime value modelling, shape how our new customer data platform serves paid marketing, run our experimentation program, and own the tracking layer it all sits on. This is a hands-on role for someone who wants the real answer, not the convenient one.

You will work closely with marketing, product, engineering and data teams, and you will present directly to our founders. Our customer data platform is currently in design, so you will help shape it rather than inherit it. This is the most senior technical role in the marketing team.

Main Responsibilities

Customer value

Develop our existing CLV model from limited to trusted and operational

Build out per-member CAC by acquisition source, flow and campaign

Report the paid versus non-paid transaction mix monthly against our targets

Show what a member is worth by product journey, not just first conversion

Customer data platform and activation

Own the marketing requirements for our CDP build

Land suppression audiences, first-party audience export to Meta and Google, and value-based bidding inputs

Represent marketing in technical design reviews with product and engineering

Make sure marketers can build and push audiences without an engineering ticket

Connect customer data to ad platforms for conversion uploads

Experimentation and media measurement

Own a rolling experiment calendar: geo splits, holdouts, conversion lift and brand lift

Own the incrementality read on new channels and partnership trials

Work with our external MMM provider to Interpret our media mix models and land the results with media buying in time to change the plan

Provide evidence for key media decisions using MMM, experiments, brand tracking, and attribution.

Tracking and tagging

Contribute to tracking and tagging implementation for marketing in GTM, including collaboration with engineering or agency partners

Own conversion tracking end to end, including partner post back integrations

Own app tracking for paid media, including Apps Flyer setup and management

Manage elements of the measurement vendor stack and work with the platform measurement teams at Google and Meta

Collaboration and influence

Work with marketing, product, engineering, data and commercial teams

Translates complex statistical models and data analyses into compelling business narratives, providing the context and actionable insights needed to drive decision-making.

Present measurement and member value directly to our founders

Set the standard for how marketing decisions get evidenced at Finder

Essential Requirements

Proven customer lifetime value and cohort modelling experience, owned end to end

Strong SQL and warehouse experience, ideally Big Query, plus Python for modelling

Experiment design you can defend: geo splits, holdouts, incrementality and lift tests

Depth in ad platform measurement mechanics, including click IDs, offline conversion import and enhanced conversions

Strong GTM and GA4 literacy, enough to specify a container and spot when it is wrong

Enough modelling literacy to interrogate a media mix model rather than just read it

Able to explain uncertainty clearly to a non-technical executive audience

Ideal - CDP or customer data infrastructure experience on the activation side

Ideal - Hands-on server-side GTM implementation

Ideal - Affiliate, comparison or marketplace economics

Ideal - Australian financial services industry experience

Perks/Benefits

5 days of additional 'Life Leave' each year to use for life's big moments

Free daily lunch - in office

Generous gender - neutral parental leave (up to 16 weeks in Australia)

Application process

If this sounds like the kind of opportunity you've been looking for, please fill out the form to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

NOTE: Never make payment to any employer, person, company, contractor or agency to get hired for a Job.

Email talent@finder.com with any questions or feedback.