Direct Response Video Creative, The Professional Builder. Auckland CBD, Auckland. Editing & Publishing (Advertising, Arts & Media). Full time. $65,000 – $75,000 per year. Are you a master of video digital creation with expertise in direct sales marketing?  

Do you have experience crafting engaging videos and graphics for Facebook ads?

If you’re nodding along, and you have a solid track record of producing compelling content including, Facebook ad campaigns, reels, VSLs, podcast recording and production, we want to meet you!

Hi, I’m Marti Amos - Founder and Director of The Professional Builder. We help residential building and construction companies to grow their businesses. Since 2004, we’ve helped over 2,369 businesses crush it with our innovative strategies. We are a fast-paced, energetic team that’s DEADLY serious about our clients’ and our own growth. We are seeking a stand out Content Creative to join our 30-strong team.

Our members are handpicked and they are AMAZING to work with (they are also crushing it with our strategies). We are EXTREMELY fast-paced, energetic, and COMMITTED to growing our client’s businesses and our own. You will work alongside our world class team consisting of a marketing strategist, project manager, copywriter, media buyer, and marketing technician to produce creative assets for our ad campaigns, lead magnets (graphics and video), podcast production, and social media graphics. 

What you'll handle: Whether it’s a case study reel, podcast reel, or a FB ad for a lead magnet, your content will need to sing to our audience, engaging them and drawing them deeper into our funnel. You are across all things BRAND. You'll ensure that every piece of content—whether a video, graphic, or podcast—aligns with and elevates our core brand values.

Ad creative mastery and strategy: With your deep understanding of direct sales marketing (aka Dan S. Kennedy, Russell Brunson), you'll craft ad variations that boost our ROAS and captivate our audience. You will have an abundance of ideas for capturing case studies, positioning lead magnets, creating engaging graphics.

Podcast production: You will ensure our team uses best practice when recording and producing our podcast. (We have an offshore team who you can use as a resource to assist you with editing and a copywriter who will be taking care of show notes, captions etc…however we are missing a strategic eye when it comes to the promotional assets and recording quality of the podcast).

Here's a further breakdown of what you will produce on a weekly/ monthly basis: Ad creatives for our lead magnets, webinars, and free resources. Produce short & long-form video for social media. Shooting VSLs and longer form website and sales videos. Short/lLong form testimonials and case studies. Record the weekly podcast implement quality control and creative direction. Review creative content for quality control prior to going live. Manage edits and revisions. Report on key metrics for content (Views, engagement, calls booked).

Your Impact: Lead quality: Your content will not only attract leads but ensure they are of the highest quality—ready and eager for what we offer. Drive strategies that increase opt ins by 10% MoM. Creative innovation: Constantly refine and innovate our content creation processes to stay ahead of the curve.

Who You Are: Experienced: You've got at least 3 years in content creation, specifically in a role that involves video production and direct-response marketing.

Strategically creative: You can craft the message, shoot the video, and analyse the data to see how well it flew. You can work in a cross functional team and love to collaborate and learn from people in other departments.

Tools of the Trade: You know your equipment—cameras, mics, lights. You can implement and experiment with the latest in content creation technology and software. You keep us cutting edge. You are based in Auckland.

What We Offer: Competitive salary: NZD 65,000 - 75,000 per year. Flexible working arrangements: Mix it up between home and our CBD office. Professional growth: Access to top-tier training programs like Taki Moore’s business coaching program. Culture of excellence: Join a team that’s passionate about growth and delivering top-tier results.

Ready to Apply? Send us a 5-7min loom (or video recording). Speaking to camera and answer the following questions: How would you approach strategising and shooting a 1min customer testimonial?

What direct sales marketing strategies have you used when making Facebook Ads?

What are you most proud of in your career to date?

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Send your video to: claire@theprofessionalbuilder.com