Marketing Manager / Designer
We're changing the business of personal training. Everyone wants a trainer, but not everyone can afford one. Trainerize is enabling millions of trainers around the world to train more clients more often, by incorporating online training into their business.
We've taken our product to market and done quite well, but "well" isn't good enough. We want to be amazing. And to be amazing, we need your help.
If you're obsessed with figuring out how to drive more leads, how to convert leads, and how to engage with a customer during the customer journey... along with building a strong brand name, and also have a natural flair for design that fuels your graphic design skills... then we definitely want to speak with you! Oh, and we love stories, so story telling should be a natural gift.
Stuff you'll be doing:
Marketing Automation
    Own the implementation and deployment of an automated marketing platform (Marketo, Hubspot, or something else)
    Implement email campaigns and event/trigger based nurturing programs that target all stages of the customer journey from trial, through activation, and onboarding. You'll also need to develop dashboards so you can report up on how effective the automated campaigns are, and continuously tweak them monthly
Design
    You'll need to be proficient in HTML as you'll be updating the website yourself
    You'll need to be Familiar with print and able to layout basic PDFs for marketing collateral
    Photoshop/Fireworks/InDesign or Illustrator Skills
Content Writing
    Write engaging content on our blog, social media channels, web pages, and really anywhere where our trainers are. As we said above, story telling is important :)
    Write the actual emails for the marketing automation programs described above. You'll need to understand how content moves leads from one stage of the funnel to the next.
    Develop creative stories from our 10,000+ trainers. Find a story through our data, interview the trainer(s), and develop a creative story in the form of a case study (or something else... And get it out to drive leads to our website
    Put together case studies and talk to trainers around the world, and use your own creative flair to produce original copy and content for fitness business audiences across our website, marketing, and social needs
    Write out go-to-market campaigns with our strategic partners
    Create amazing copy, content, and ideas across our website
Other Marketing Duties
    Video content production - If you can do this, that's a HUGE bonus. Seriously...
    Respond to all inquiries on our Twitter/Facebook channels
    Make our social channels fun!
    Manage our Google Ads program
Yes, we know it sounds like we're looking for the perfect unicorn. And well we are :) Amazing companies are built from the ground up with amazing people. You'd be our first marketing person and we need you to be amazing! If reading through the description above made you excited, or if you've even got more skills you bring to the table... we seriously want to talk to you in our brand new Yaletown office!
Send us an email with some information on stuff you've done that relates to the experience we need... and if we like what we see... we'll call you in to have a coffee (or a beer) with us!
Company: Trainerize
Location: Vancouver, British Columbia, Canada

Contact: jobs@trainerize.com